What did Evri used to be called?
Evri, a prominent name in the UK delivery sector, was formerly known as Hermes. The rebranding from Hermes to Evri in 2022 marked a significant shift for the company, aligning its identity with a new vision and operational ethos. The change was not merely cosmetic; it represented a strategic move to enhance customer service, transparency, and sustainability in the ever-evolving landscape of parcel delivery.
The Background of Hermes
Hermes was founded in 2009, quickly establishing itself as a major player in the UK delivery market. Initially, the company focused on providing cost-effective delivery solutions for online retailers and individuals. Hermes became well-known for its network of self-employed couriers, who handled a substantial portion of the parcel deliveries across the UK. Over the years, the company expanded its services to include home delivery, click-and-collect options, and international shipping, becoming a go-to choice for many e-commerce businesses.
However, despite its growth and success, Hermes faced criticism regarding its treatment of couriers, customer service, and package handling. Reports of lost or damaged parcels and disputes over pay for couriers became increasingly common, leading to public scrutiny and reputational challenges. This backdrop of controversy highlighted the need for a change, prompting the company to rethink its branding and operational strategies.
The Rebranding to Evri
In November 2022, Hermes unveiled its new identity as Evri. The rebranding aimed to signify a fresh start, distancing itself from the negative associations that had accumulated over the years. The name “Evri” is derived from the word “every,” encapsulating the company’s mission to provide reliable and accessible delivery services for everyone.
The rebranding effort was accompanied by a commitment to improving customer service and courier experiences. Evri introduced new technology to enhance tracking capabilities, making it easier for customers to monitor their parcels in real-time. The company also emphasized its focus on sustainability, pledging to become a net-zero carbon delivery service by 2035. This commitment included investing in electric vehicles, optimizing delivery routes, and using eco-friendly packaging materials.
Customer Engagement and Transparency
With its new identity, Evri aimed to foster better relationships with customers and couriers alike. The company initiated a series of customer engagement programs to gather feedback and improve services based on real experiences. This transparency was crucial in rebuilding trust and confidence in the brand.
Evri also launched new training and support initiatives for its couriers, focusing on fair pay, working conditions, and safety measures. By prioritizing the welfare of its workforce, the company sought to ensure that couriers felt valued and motivated, which in turn would enhance customer service.
Looking Ahead
The rebranding of Hermes to Evri represents a pivotal moment for the company as it seeks to redefine its place in the competitive delivery landscape. By focusing on innovation, sustainability, and customer satisfaction, Evri is positioning itself as a forward-thinking leader in the parcel delivery industry.
As e-commerce continues to thrive, the demand for reliable delivery services is only set to increase. Evri’s commitment to adapting and evolving in line with customer expectations and market trends will be essential for its continued success. The transformation from Hermes to Evri is not just about a new name; it’s about a renewed promise to deliver excellence and reliability in every parcel.